A proper career plan is a great start!Įverything on your LinkedIn profile should be built around this. Have a well-defined idea of the consulting job you are seeking. Key steps to creating a great LinkedIn profile 1. It needs to be honest but always remember its main purpose is as a marketing aid. The key to being visible to head hunters and potential employers is ensuring your LinkedIn profile sells your skills and experience to your target audience. While one could argue with that it’s probably a widely shared view. Another said of a candidate applying to a senior role “how can this person claim a good network and contacts if they’re not even on LinkedIn?”. It is also a key part of your professional brand: an employer recently said to me “we want clients to be able to see our employees’ LinkedIn profiles: especially if we are expecting them to pay us a lot of money for them!”. If you don’t have a LinkedIn profile that is almost always viewed negatively and with suspicion. Your LinkedIn profile can make the difference between your been shortlisted or rejected from a job you have applied for. Indeed if you apply through LinkedIn the recruiter may not look at your CV if they don’t like the look of your profile. This applies to both applications through LinkedIn but also other channels too.
What you may not realise is that it is also invariably looked at when you apply for management consultancy jobs and an out of date or incomplete profile raises questions. You may be familiar with recruiter or head-hunter approaches and a good LinkedIn profile can ensure you are approached more often and with more relevant jobs. Your CVis key to your job search and a CV can be tailored to each individual job application but your LinkedIn profile is the vital ingredient in your overall job search brand. Whether you are a serious job seeker or just occasionally receptive to the right opportunity, your LinkedIn profile must be top notch.
Key steps to creating a great LinkedIn profile.
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